Boston, MA - At a recent Saturday Broga class, there were no chest bumps, no crude talk of the opposite sex, no loutish stereotypes that could be culled from a Vince Vaughn film. In a yoga class dubbed Broga (a blend of the words “bro’’ and “yoga’’) such behavior would seem to come with the territory, but surprisingly it does not. Just two days earlier, Broga cofounder Adam O’Neill was downing beer at Legal Harborside and throwing around the phrase “getting into the bro-zone’’ to describe the yoga program that he and Robert Sidoti devised to attract hesitant men to the world of yoga. Sidoti sends out dude-friendly tweets like: “Get with the Bro-gram’’ and “Stop bro-crastinating.’’
How long until we hear these two are giving Brojobs and splashing Brogurt all over each other? I thought we’d heard the last of adding “Bro” to something when I officially declared the use of Brocabulary dead back in 2010. This guy is sending “dude-friendly” tweets like “get with the Bro-gram”? Hold on one second while I check to see how many Twitter bros this Bromo has. Oh, okay, only 30 followers. While I’m glad to see they don’t have thousands of followers, I am somewhat saddened that we only have 17 followers, 8 of which are pornbots.
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